Creating a Campaign

Campaigns let you organise related posts under a shared goal, track progress, and manage a series of content in one place.

When to Use a Campaign

Use a campaign when you're:

  • Running a promotion with a start and end date (e.g., a Black Friday sale)
  • Planning a content series around a theme (e.g., a monthly tips series)
  • Launching a new product or service and want to track all related content
  • Trying to hit a specific number of posts over a period of time

For one-off or ad hoc posts, you don't need a campaign — just create posts as you go.

Creating a Campaign

  1. Go to your client's page in the dashboard
  2. Click New Campaign
  3. Fill in the campaign details:

Campaign Name

Give it a clear, recognisable name so you can easily identify it later.

Examples: "Summer Sale 2025", "New Menu Launch", "Q3 LinkedIn Series"

Description

A short summary of what the campaign is about and what you're trying to achieve.

Example: "Three-week promotional campaign for our 25% off summer sale, running from 1 July to 21 July. Focus on Instagram and email."

Target Post Count

How many posts do you want to produce for this campaign?

Example: 12 (4 per week over 3 weeks)

Cadence Goal

How frequently should posts go out?

Examples: 3 per week, 1 per day, 2 per month

Campaign URL (Optional)

A link to the landing page, event page, or product page related to this campaign. Ai-Mee may use this to inform the content.

Notes (Optional)

Any additional context for Aimee to use when generating content for this campaign — important details, things to include or avoid, etc.

Start Date and End Date

Set the campaign's active window. Ai-Mee uses this to validate scheduling and to display progress.

  1. Click Create Campaign

Generating Content for a Campaign

Once your campaign is set up, you can ask Aimee to generate content for it:

Via Telegram:

"Write a post for our Summer Sale campaign — it's about the final 3 days of the sale.""Can you create this week's content for the New Menu Launch campaign?"

Via the Dashboard:

  • Open the campaign page
  • Click Request Content (or similar)
  • Specify what you need

Posts generated with a campaign reference will automatically be linked to that campaign.

Tracking Campaign Progress

Open any campaign to see:

  • Posts created — a list of all content generated under this campaign
  • Progress bar — how many posts have been created vs. your target count
  • Post statuses — which are pending approval, approved, scheduled, or published
  • Campaign timeline — where you are relative to start and end dates

Editing a Campaign

You can update a campaign's details at any time:

  1. Open the campaign page
  2. Click Edit or the settings icon
  3. Update the name, description, target, dates, or notes
  4. Save

Archiving a Campaign

Once a campaign is complete, archive it to keep your active list tidy:

  1. Open the campaign page
  2. Click Archive Campaign
  3. Confirm

Archived campaigns and their posts are still accessible and searchable.