Campaigns

Campaigns let you group related content together, set goals, and track your progress — all in one place.

What Is a Campaign?

A campaign is a collection of posts organised around a shared marketing goal. For example:

  • A summer sale promotion running for 3 weeks
  • A product launch with 10 posts across Instagram, LinkedIn, and email
  • A monthly awareness series with a specific posting cadence
  • A one-off event like an opening night or a new menu launch

Instead of managing individual posts in isolation, campaigns give you a way to see the full picture of a marketing push.

What You Can Track Per Campaign

Each campaign has its own dashboard showing:

  • Posts created — all content generated under this campaign
  • Progress — how many posts have been created versus your target goal
  • Campaign timeline — start date, end date, and where you are in the schedule
  • Post statuses — how many are pending approval, approved, scheduled, or published

Creating a Campaign

To create a new campaign:

  1. Go to your client's page in the dashboard
  2. Click New Campaign
  3. Fill in the details:
    • Campaign name — e.g., "Summer Sale 2025"
    • Description — a brief summary of the campaign's goal
    • Target post count — how many posts you want to produce (e.g., 12)
    • Cadence goal — how often posts should go out (e.g., 3 per week)
    • Campaign URL — optional link to a landing page or promo the campaign relates to
    • Notes — any additional context for the content team
    • Start date / End date — the campaign's active window
  4. Click Create

Once a campaign is created, you can ask Aimee to generate content for it by mentioning the campaign name, or by selecting it from your dashboard when requesting new posts.

See the full walkthrough in the Creating a Campaign guide.

Campaign Management

Editing a Campaign

You can update any campaign's details at any time — change the target count, update the description, or adjust the dates.

Adding Posts to a Campaign

When requesting content via Telegram or the dashboard, you can associate the content with a specific campaign. Posts can also be added to or removed from a campaign after they've been created.

Archiving a Campaign

Once a campaign is complete, you can archive it to keep your active campaigns list tidy. Archived campaigns and their posts are still accessible for reference.

Campaign vs. One-Off Posts

You don't have to use campaigns. One-off posts that aren't linked to a campaign work just fine. Campaigns are most useful when:

  • You're running a promotion with a fixed start and end date
  • You want to hit a specific publishing target
  • You need to track whether a series of content got produced on time