Reading Your Analytics

Ai-Mee tracks how your published content performs across every platform. This guide explains where to find your data, what the numbers mean, and how to use them.

Where to Find Your Analytics

  1. Go to your client's page in the dashboard
  2. Click Analytics
  3. Select the metric type you want to view:
    • Impressions
    • Reach
    • Engagement (likes, comments, shares)
    • Email Opens
    • Email Clicks

You'll see a history of that metric over time, broken down by platform.

Understanding Your Metrics

Impressions

What it means: How many times your content was displayed on someone's screen.

One person can generate multiple impressions if they see the same post more than once (e.g., in their feed and in a share). A high impressions count means your content has good distribution.

Reach

What it means: How many unique people saw your content.

Unlike impressions, each person is only counted once regardless of how many times they see the post. Reach tells you how wide your audience is.

Impressions vs. Reach: If impressions are much higher than reach, people are seeing your content multiple times. That's usually a good sign — it suggests the algorithm is promoting your content.

Likes

What it means: The total number of likes, hearts, or positive reactions your post received.

Comments

What it means: The number of comments left on the post. Comments typically signal higher engagement than likes.

Shares

What it means: How many times someone shared, re-posted, or re-tweeted your content. Shares are the strongest sign of engagement — people thought it was valuable enough to pass on.

Engagement Rate

What it means: The percentage of people who saw your content and then interacted with it (liked, commented, shared).

Formula: (Likes + Comments + Shares) ÷ Reach × 100

A higher engagement rate means your content is resonating. A typical good engagement rate varies by platform:

  • Instagram: 1–5%
  • LinkedIn: 2–5%
  • Facebook: 0.5–1%
  • Twitter/X: 0.5–1%

Email Opens

What it means: How many recipients opened your email.

A healthy open rate is typically 20–40%, depending on your industry and audience. If your open rate is low, consider testing different subject lines.

Email Clicks

What it means: How many people clicked a link inside your email.

A healthy click-through rate (CTR) is typically 2–5%. If it's low, look at whether your call-to-action (CTA) is clear and compelling.

Per-Platform Breakdown

Use the platform filter to compare performance across channels. This is useful for answering questions like:

  • "Do my LinkedIn posts get more engagement than my Facebook posts?"
  • "Which platform gives me the highest reach?"
  • "Are email clicks higher when I include an image?"

If one platform is significantly outperforming others, you might focus more content there.

Campaign Analytics

Each campaign has its own analytics view showing metrics aggregated across all posts in that campaign. Use this to:

  • See if a promotional campaign is driving better engagement than your regular content
  • Compare campaign performance over time
  • Report on the ROI of a specific marketing push

Tips for Acting on Your Data

Low reach? Try posting at different times of day, using more relevant hashtags (for Instagram), or asking Aimee to make the content more shareable.

Low engagement rate? Ask Aimee to add a clearer call to action at the end of posts, or make the content more conversational and question-based.

Low email open rate? The subject line is the most important factor. Try asking Aimee to write 2–3 subject line options next time so you can pick the strongest one.

High impressions but low reach? Your content is being seen repeatedly by the same people. This can be great for brand awareness, but if you want to grow your audience, try asking Aimee to create content that's more likely to be shared to new audiences.